Industry benchmarks
How does your industry show up in AI search?
When a buyer asks ChatGPT or Perplexity for the best option in your category, a handful of brands get named and the rest disappear. These benchmarks show how brands in each industry score on AI search visibility and the other brand dimensions, measured against Fortune 500 standards.
Professional Services & Legal
See how professional services & legal brands score on AI visibility and brand strength →
Financial Services
See how financial services brands score on AI visibility and brand strength →
Health, Wellness & Med Spa
See how health, wellness & med spa brands score on AI visibility and brand strength →
Beauty & Salon
See how beauty & salon brands score on AI visibility and brand strength →
Fitness & Coaching
See how fitness & coaching brands score on AI visibility and brand strength →
Real Estate
See how real estate brands score on AI visibility and brand strength →
Home Services & Trades
See how home services & trades brands score on AI visibility and brand strength →
Hospitality & Restaurant
See how hospitality & restaurant brands score on AI visibility and brand strength →
E-commerce & DTC
See how e-commerce & dtc brands score on AI visibility and brand strength →
SaaS & Technology
See how saas & technology brands score on AI visibility and brand strength →
Agency & Creative
See how agency & creative brands score on AI visibility and brand strength →
Consulting
See how consulting brands score on AI visibility and brand strength →
Nonprofit & Education
See how nonprofit & education brands score on AI visibility and brand strength →
How these benchmarks are built
Every brand that runs the Master Brand Audit is graded A–F across every brand dimension by Milo, our AI brand intelligence engine, and tagged to an industry. As each category reaches a meaningful sample, its averages and percentiles become a living benchmark. We never publish a statistic we cannot stand behind, so categories still gathering data show the methodology rather than a number.