Comparison
MBA vs consultant vs agency
Same goal, three different paths. The Master Brand Audit grades 12 dimensions against a published standard; here is how that compares.
| Criterion | Master Brand Audit | Brand Consultant | Marketing Agency |
|---|---|---|---|
| Grading standard | Published in full: every criterion and what an A requires | Varies by consultant | Varies by agency |
| What you receive | A graded audit plus a written solution for every dimension | Strategy deck | Campaign assets |
| AI Search Visibility | Graded against a published rubric: entity clarity, schema, citable specifics | Varies by consultant | Often treated as an SEO line item |
| Implementation | You publish the written work. We do not build or host websites. | Not included | Included at retainer cost |
| Legal & regulatory screen | Dimension 12: trademark and ADA/WCAG, a preliminary screen, not legal advice | Not typically included | Not typically included |
| Human review | Branding Team on every deliverable | Yes | Account manager |
| Price | By proposal, scoped to your brand | Varies by engagement | Varies by engagement |
The consultant and agency columns describe common engagement models, not any specific firm.