MBA Pricing
Start free. Build the brand when you are ready.
Your full 11-dimension audit and starter fixes for 5 dimensions cost nothing. When you want all 11 fixed for you, the build is one honest fee. No trial. The free fixes get you moving. The build gets you finished.
Brand Audit + 5 Starter Fixes
Free
No commitment · Delivered instantly
Your complete 11-dimension audit — A–F scorecard, action report, and gap analysis — plus starter fixes for 5 of the dimensions, one ready-to-use move per dimension. Yours to keep, whether or not you ever buy a thing.
Brand Audit + Build
$3,500
One-time · Delivered in 24-48 hours
Everything in the free audit, plus done-for-you fixes for all 11 dimensions: website copy, LinkedIn rewrite, email sequence, Google Business Profile, brand voice guide, 30 days of social, and an executive presentation — reviewed by Donald before delivery.
Results Guarantee: If Milo does not identify at least 10 specific, actionable gaps in your brand that you were not previously aware of, tell us within 7 days of delivery and we will refund every dollar. No questions asked.
Why the audit is free
An audit you pay for is an audit you second-guess. We give you the full 11-dimension scorecard and 5 starter fixes for nothing because once you see exactly what is broken, you don't need to be sold — you need it fixed. The build is $3,500 because every deliverable is generated against your specific audit and reviewed by Donald before it ships. That review is the cost. It is also the reason the work holds up.
And the build is $3,500 on purpose. Copy and strategy are where AI makes us fast, and we pass that speed on to you. Websites and a year of content are where real production hours live — that's what those prices carry. We'd rather earn the relationship at $3,500 than gate it at $12,000.
| Feature | Free Audit | Audit + Build |
|---|---|---|
| 11-dimension brand audit (incl. AI search visibility) | ✓ | ✓ |
| A–F scorecard, action report, gap analysis | ✓ | ✓ |
| Downloadable PDF report | ✓ | ✓ |
| Starter fixes — 5 dimensions, one move each | ✓ | ✓ |
| Complete fix stack — every deliverable, all 11 dimensions | — | ✓ |
| Website copy package | — | ✓ |
| LinkedIn profile rewrite | — | ✓ |
| 5-email welcome sequence | — | ✓ |
| Google Business Profile copy | — | ✓ |
| Brand voice guide | — | ✓ |
| Executive presentation | — | ✓ |
| 30-day social posts + content calendar | — | ✓ |
| Reviewed by Donald Tapper before delivery | — | ✓ |
Add-ons
Go further once your brand is built
Add any of these to your build, or buy them on their own. Each one is delivered done-for-you.
Website + AI Recommendations
$6,500
One-time · 5-7 business days
A conversion-built website, designed around the AI recommendations from your audit — the exact pages, copy, and structure Milo says will move your grades.
Website + Agentic AI
$9,500
One-time · 7-10 business days
Everything in the website above, plus an agentic AI layer: Milo lives on your site, qualifies visitors, answers in your brand voice, and books the meeting.
Year One
Year One — the retention engine
Brands don't fail at the build. They fail at month three, when the posting stops. Year One keeps you showing up: twelve months of on-brand posts, written, designed, and loaded into your scheduler — $850 a month.
12-Month Brand Content
Twelve months of scheduled, on-brand posts — written, designed, and loaded into your scheduler — so the silence after your build never starts. A 12-month term with monthly delivery.
Pay monthly, save 20% by prepaying the year, or save 10% over 3 payments. Cancel anytime — you only pay for months delivered, and any prepaid balance is refunded pro-rata.
$10,200 for the year at the monthly rate. Prepaid in full it is $8,160 (20% off), or 3 payments of $3,060 (10% off).
How billing works
The free audit is free — no card, no commitment. The Brand Audit + Build and the website add-ons are one-time fees, charged when you buy, with no trial. The build is backed by the Results Guarantee: if Milo does not surface at least 10 gaps you did not already know about, email donald@tappmedianyc.com within 7 days of delivery for a full refund. The 12-Month Brand Content plan is a 12-month term: pay monthly, save 20% by prepaying the year in full, or save 10% by paying it in 3 monthly installments. Cancel anytime — you pay only for months delivered, and any prepaid balance is refunded pro-rata.