Sample audit
A fictional brand, graded end to end.
This is how a Master Brand Audit reads: the Dimension 12 gates first, then every graded dimension, then the written fixes. Lumara Wellness is not a real business, and every grade and finding here is illustrative.
Not a client result. This sample was written to show how the published rubric reads; it was not generated from a real submission. Your own audit grades your real brand from what you submit, and the Branding Team reviews it before delivery.
Fictional brand
Lumara Wellness
Health, Wellness & Med Spa
A capable practice under-represented by its own materials: one real differentiator, weak distribution, and nothing in the submission an answer engine could cite.
Graded from a fictional intake against the published rubric. Nothing was loaded, scanned, or searched.
Dimension 12 · Hard gates · Run first
Clear with conditions
- Trademark and name collisionSearch requiredA preliminary screen cannot clear a name on its own. Run a formal USPTO clearance search before trademarking or franchising.
- ADA / WCAG 2.1 AA accessibilityClear with conditionsNo accessibility results were submitted. Check the booking path against WCAG 2.1 AA, with an automated scan and a keyboard pass, before launch.
Preliminary screen, not legal advice.
- 01C
Brand Identity & Positioning
The positioning statement submitted lists services. It never states one promise a client could repeat.
- 02C
Website
The homepage headline submitted leads with services, not the result a client wants, and names no single primary action.
- 03D
LinkedIn
The founder headline submitted is a job title. It does not state the change the practice delivers.
- 04C
Social Media
Two platforms are listed in the submission, with no content pillars or stated purpose for either.
- 05D
Content Strategy & Messaging
The messaging described is feature-led (“we offer X”) with no line from the client's problem to the result.
- 06D
Lead Generation & Conversion Infrastructure
The stated goal is booked consultations, but the submission names no lead magnet and no follow-up sequence.
- 07C
Trust & Authority Signals
The submission mentions reviews but no named client outcomes, case studies, or third-party coverage.
- 08B
Competitive Differentiation
The physician-designed recovery protocol described is a real differentiator. It is not yet the lead claim.
- 09B
Online Reputation & Search Presence
The submission reports a claimed Google Business Profile. The description provided for it does not state the promise.
- 10F
Email & Content Distribution
No email list, welcome sequence, or newsletter is described. A captured lead has nowhere to go.
- 11F
AI Search Visibility
Nothing in the submission gives an answer engine something to cite: no clear category claim, no FAQ written the way buyers ask, no FAQ schema, and no citable specifics. Graded against the AI Search Visibility rubric.
- 12Gate
Legal & Regulatory Exposure
Gate result above: Clear with conditions. Four scored items:
- BState consumer protectionOne state of operation and two marketed states were submitted, with standard service claims.
- CFederal marketing and outreach complianceThe practice sends marketing texts. The submission does not describe how consent for them is captured.
- BData privacyPersonal data is collected from California residents. Confirm the privacy notice covers them.
- BCopyright and originalityAssets are stated as licensed, with no documentation trail submitted, which holds this below an A.
Dimension 12 is a preliminary screen, not legal advice. Findings are a starting point for your attorney, not a clearance opinion. Tappmedia NYC is not a law firm.
Sign-off: a real report is issued only after the Branding Team reviews and approves it. This fictional sample has no client and no review.
Sample fixes
A sample of the written fixes.
Every graded dimension comes with its written fix. Tappmedia writes it, the Branding Team reviews it, and you publish it.
Brand Identity & Positioning
One category claim, used everywhere
Replace the service list with one promise the practice can own, for example: “The [City] med spa built around a physician-designed recovery protocol.” Use the same words in the homepage hero, the LinkedIn headline, the Google Business Profile description, and the meta description. One consistent description is easier for a client to repeat and for an answer engine to cite.
Website
A hero that leads with the result
Rewrite the headline from “Full-service med spa offering facials, injectables, and laser” to the result the client wants: “Look refreshed, not worked on.” Add one proof point you can substantiate, such as “[number] treatments performed,” and one primary action: “Book a 15-minute consultation.”
Founder headline and About rewrite
Headline: “Helping [City] professionals look as rested as they feel. Founder, Lumara Wellness.” Open the About section with the client's problem, then the result, then a clear invitation to book. Do not open with “I.”
AI Search Visibility
Give answer engines something to cite
Add an FAQ written the way buyers ask (“What is the best med spa in [City] for natural results?”) and answer each question with specifics that can be checked. Add FAQ schema that matches the visible text word for word, and keep the category language identical on the Google Business Profile. These are the signals the AI Search Visibility rubric grades.
See this for your own brand.
The Master Brand Audit grades all 12 dimensions of your real brand from your submission and writes the fix for every one. The Branding Team reviews the report before it ships. Pricing is scoped to your brand and set in your proposal.