Sample audit
See a real Milo audit. Fixes and all.
This is a complete sample for a fictional brand, so you see exactly what you get: every dimension graded A-F, how you stack up against your industry, and the done-for-you solutions that come with the audit. No flattery. No fluff.
Dimension 12 — Legal & Regulatory Exposure
Clear with conditions
The hard gate runs first. No competitor screens for this: a brand can earn A grades everywhere and still be unsafe to launch if its name collides with a live trademark or its site fails accessibility law.
Gate 1 — Trademark & Name Collision
PASS
Name checked: Lumara Wellness
No live federal collision found. A formal USPTO clearance search is recommended before trademarking or franchising.
Gate 2 — ADA / WCAG 2.1 AA
REVIEW · 3 critical issues
Low-contrast text, 6 images missing alt text, and one unlabeled form field. Each is an ADA exposure, and each one is quick to fix.
State Consumer Protection
Federal Marketing & Outreach
Data Privacy
Copyright & Originality
The scorecard: all 12 dimensions
Benchmarked against 142 Health, Wellness & Med Spa brands Milo has audited.
1.Brand Identity & Positioning
CA warm visual identity, but no one-sentence reason a client should choose you over the spa down the street.
2.Website
CClean and mobile-friendly, yet the homepage leads with services instead of the outcome clients actually want.
3.LinkedIn
DThe founder profile reads like a resume; it neither positions the brand nor invites a conversation.
4.Social Media
CConsistent posting cadence, but the content shows treatments rather than transformations.
5.Content Strategy & Messaging
DMessaging is feature-led ('we offer X') with no narrative arc from problem to result.
6.Lead Generation & Conversion Infrastructure
DA contact form exists, but there is no lead magnet, no follow-up sequence, and one weak call to action.
7.Trust & Authority Signals
CA few reviews are visible, but credentials, results, and press are buried below the fold.
8.Competitive Differentiation
BYour signature protocol is genuinely distinct; it is simply under-stated everywhere it appears.
9.Online Reputation & Search Presence
BStrong Google rating and local presence; the Business Profile copy just isn't doing any selling.
10.Email & Content Distribution
FNo welcome sequence and no newsletter — every captured lead goes cold within days.
11.AI Search Visibility
FAsk ChatGPT or Perplexity for the best med spa in your area and you do not appear. Competitors do.
12.Legal & Regulatory Exposure
GateGate 1 (trademark) PASS. Gate 2 (ADA/WCAG) flagged 3 critical issues. Full gate result above, surfaced first, as in every real audit.
A sample of the done-for-you fixes
Ready to use, written for this brand. The audit solves every dimension, not just these.
Brand Identity & Positioning
Your one-line category claim
Replace the generic tagline with a positioning statement that owns a niche: "The only results-driven med spa in [City] built around a physician-designed recovery protocol." Put it in the hero, the LinkedIn headline, the Google Business description, and the meta description, the same words everywhere. Sameness across touchpoints is what makes a position stick in a buyer's memory, and what an AI extracts when asked who the best option is.
Website
A hero that leads with the outcome
Rewrite the homepage hero from "Full-service med spa offering facials, injectables, and laser" to the result the client wants. Headline: "Look refreshed, not 'worked on.'" Sub-headline with one proof point: "Physician-designed protocols. 2,000+ treatments. Natural-looking results." One primary button: "Book my consultation, 15 minutes, no pressure." Lead with what they get, not what you do.
Founder headline + about rewrite
Headline: "Helping [City] professionals look as energized as they feel, founder of Lumara Wellness." Open the About with the client's problem, not your bio, then the transformation you create, then a soft invite to book. Never open with "I." This converts a passive resume into a positioning asset that routes profile visitors to your site.
AI Search Visibility
Become the answer AI gives
Add an objection-style FAQ written the way people ask AI ("What is the best med spa in [City] for natural results?") and answer it as the definitive source, with specifics an AI can cite. Add FAQ schema that matches the visible text word for word. Claim and complete your Google Business Profile with the same category language. These are the signals AI answer engines weigh when deciding who to name.
This is a sample. Want this for your brand, every gap fixed and reviewed by the Branding Team? Request a proposal.
The Master Brand Audit runs the full 12-dimension audit on your real brand and delivers a done-for-you solution for every dimension, reviewed by the Branding Team before it ships. Pricing is scoped to your brand and set in your proposal.