Questions, answered

The Master Brand Audit (MBA) is an AI-powered Fortune 500 brand diagnostic, build, and activation service for U.S. small and midsize businesses. Milo audits 11 dimensions of your digital presence, then builds the fixes and can activate them on your website. Every audit is reviewed and approved by Donald Tapper before it reaches you.

Milo is Tappmedia's brand intelligence engine, trained on the methodology of six of the world's most respected marketing strategists and calibrated against Fortune 500 brand standards. Milo has two roles: the audit engine that runs your brand audit and build, and a client-facing AI assistant you can deploy on your own website. Milo always discloses that it is an AI.

Brand Identity and Positioning, Website, LinkedIn, Social Media, Content Strategy and Messaging, Lead Generation and Conversion Infrastructure, Trust and Authority Signals, Competitive Differentiation, Online Reputation and Search Presence, Email and Content Distribution, and AI Search Visibility (how your brand shows up in ChatGPT, Perplexity, and Google's AI answers). Each is graded A through F with a verdict tied to what you submitted.

The brand audit is free. It runs all 11 dimensions and delivers starter fixes for 5 of them — one ready-to-use move per dimension — with no card and no commitment. When you want the complete fix stack for all 11, the Brand Audit + Build is a one-time $3,500: website copy, LinkedIn rewrite, email sequence, Google Business Profile copy, brand voice guide, 30 days of social, and an executive presentation — reviewed by Donald before delivery. The free fixes get you moving. The build gets you finished.

The free audit runs the full 11-dimension brand audit — A–F scorecard, executive action report, and gap analysis — and delivers starter fixes for 5 foundational dimensions (Brand Identity, Website, LinkedIn, Trust and Authority, and AI Search Visibility): one ready-to-use move per dimension. It is genuinely free: no card, no commitment, yours to keep. The $3,500 build delivers the complete fix stack for all 11.

Three, all done-for-you. Website + AI Recommendations ($6,500) is a conversion-built site designed around your audit's AI recommendations. Website + Agentic AI ($9,500) adds Milo to your site to qualify leads, book appointments, follow up, and call to confirm. 12-Month Brand Content ($850/month) is a full year of scheduled, on-brand posts.

Website + Agentic AI ($9,500) is the website with Milo built in. Milo qualifies leads with a 5-question flow, books appointments on Calendly, sends Day 1, Day 3, and Day 7 follow-ups through Make.com, and places voice confirmation calls through VAPI. You get a client dashboard and a monthly performance report.

Twelve months of scheduled, on-brand posts — written, designed, and loaded into your scheduler — for $850 a month. Prepay the year in full and save 20% ($8,160), or pay it in 3 monthly installments and save 10% ($9,180). Cancel anytime: you pay only for months delivered, and any prepaid balance is refunded pro-rata.

A consultant delivers a slide deck in weeks for five figures. The MBA delivers a Fortune 500-benchmarked audit in hours, the built deliverables in a day or two, and an option to have Tappmedia implement everything for you. You get the speed of AI and the judgment of Donald Tapper, who reviews every deliverable.

Yes. With Website + Agentic AI, Milo calls booked leads roughly 24 hours before their appointment to confirm, using VAPI. Milo discloses that it is an AI at the start of every call. Calls are placed only to leads who have given prior consent, in compliance with the TCPA.

Yes. Your data is handled under GDPR and CCPA and is never sold. For Done For You implementation, you share platform logins through a secure password manager link (LastPass or 1Password), and those credentials are never stored in our database.

Partner accounts are free. You get a unique referral link and QR code, a commission on every product your referrals buy (from $228 to $2,040 depending on the product), and a stats dashboard. Payouts are made manually by Donald with a monthly commission summary.