FAQ
Questions, answered
What is the Master Brand Audit?+
The Master Brand Audit (MBA) is an AI-powered Fortune 500 brand audit for U.S. small and midsize businesses, built around one outcome: being the brand AI names. Milo audits how ChatGPT, Claude, Perplexity, and Gemini cite and position you, grades your brand across 12 dimensions, then delivers a done-for-you solution for every one. One complete deliverable, reviewed and approved by the Branding Team before it reaches you. No tiers, no add-ons, no upsells.
What is answer engine optimization, and how is it different from SEO?+
Classic SEO competes for a position on a page of blue links. Answer engine optimization (AEO) competes to be named inside the answer a model gives. The model returns a short list, often three names, and everything else is invisible. Getting cited depends on whether an engine can verify who you are: clean entities, structured schema, consistent claims across your site, LinkedIn, and profiles, and proof a model can quote. Milo measures how you are cited today, then fixes the signals that decide it.
Who is Milo?+
Milo is Tappmedia's brand intelligence engine, built on the methods elite brand strategists use and calibrated against Fortune 500 brand standards. Milo runs your audit and writes the solution for every dimension. Milo always discloses that it is an AI.
What are the 12 audit dimensions?+
Dimensions 1 through 11 cover brand strength: Brand Identity and Positioning, Website, LinkedIn, Social Media, Content Strategy and Messaging, Lead Generation and Conversion Infrastructure, Trust and Authority Signals, Competitive Differentiation, Online Reputation and Search Presence, Email and Content Distribution, and AI Search Visibility (how your brand shows up in ChatGPT, Perplexity, and Google's AI answers). Each of these is graded A through F with a verdict tied to what you submitted. Dimension 12, Legal and Regulatory Exposure, is different: two pass/fail hard gates (trademark and name collision, ADA/WCAG accessibility) plus four scored items (state consumer protection, federal marketing and outreach, data privacy, and copyright and originality). Its gate result is surfaced first, before the brand grades, and it is part of the paid audit.
What do I actually get?+
The complete audit across all 12 dimensions, plus a done-for-you solution for each: website copy, a LinkedIn rewrite, a 5-email welcome sequence, Google Business Profile copy, a brand voice guide, 30 days of social posts with a content calendar, and an executive presentation. Every solution is written for your brand and reviewed by the Branding Team before delivery.
How much does it cost?+
You can see a free sample audit that shows exactly what you get: the full scorecard, peer benchmarks, and real done-for-you solutions for a sample brand, no sign-up. When you want it for your brand, one product does it all: the complete audit plus a solution for every dimension. Each engagement is scoped to your brand, so pricing is set in your proposal and agreement. The sample shows you the quality. The audit delivers it for your brand.
What is the sample audit, and what does it include?+
The sample audit is a complete example for a fictional brand, free to view with no sign-up. It shows the full A–F scorecard across every dimension, how the brand ranks against its industry, and real done-for-you solutions, so you see exactly what you get. Your own audit runs on your real brand, reviewed by the Branding Team before delivery.
How is MBA different from hiring a brand consultant?+
A consultant delivers a slide deck in weeks for five figures. The MBA delivers a Fortune 500-benchmarked audit and a done-for-you solution for every dimension in days. You get the speed of AI and the judgment of a human branding team that reviews every deliverable.
Is my brand data kept private?+
Yes. Your data is handled under GDPR and CCPA and is never sold. We do not use your confidential brand data to train third-party models.