How professional services & legal brands grade on AI search visibility

Category results publish on this page once 20 professional services & legal brands have been audited. Until then there is no category average to report. What the audit grades is the same for every brand: a clear category claim, FAQ content written the way buyers ask, FAQ schema that matches the visible text, and specifics an answer engine can cite.

SEO helps you rank in a list of blue links a person scrolls. AI search visibility is about whether an AI assistant can identify and cite you when someone asks it to recommend the best option. The Master Brand Audit grades the signals behind that as one of its 12 dimensions.

Own a specific category claim in one sentence and repeat it everywhere, answer the exact questions buyers ask AI (with FAQ schema that matches the visible text word for word), and publish citable, verifiable specifics. The Master Brand Audit grades every dimension and names which of these your brand is missing; see the sample audit for what that looks like.

Yes. Category averages are public on this page once they publish. The Master Brand Audit grades your own brand across all 12 dimensions against the published standard; see the public sample audit for what a scorecard looks like.