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The Master Brand Audit

Brand audit · 12 dimensions · Powered by Milo

Your brand, graded against a standard you can read.

Milo grades 12 dimensions against a published rubric, from positioning to AI Search Visibility, and writes the fix for each one. The Branding Team reviews every report before it reaches you.

See a sample auditRequest a proposal

Scoped to your brand. Pricing set in your proposal and agreement.

For founders whose company is better than the answer buyers get about it.

SAMPLE / FICTIONALSpecimen scorecard

Fictional brand

Lumara Wellness

Health, Wellness & Med Spa

Graded from a fictional intake against the published rubric. Nothing was loaded, scanned, or searched.

COverall
Grade issued

Dimension 12 · Hard gates · Run first

Clear with conditions

  • Trademark and name collisionSearch required
  • ADA / WCAG 2.1 AA accessibilityClear with conditions

Preliminary screen, not legal advice.

  1. 01
    Brand Identity & Positioning
    C
  2. 02
    Website
    C
  3. 03
    LinkedIn
    D
  4. 04
    Social Media
    C
  5. 05
    Content Strategy & Messaging
    D
  6. 06
    Lead Generation & Conversion Infrastructure
    D
  7. 07
    Trust & Authority Signals
    C
  8. 08
    Competitive Differentiation
    B
  9. 09
    Online Reputation & Search Presence
    B
  10. 10
    Email & Content Distribution
    F
  11. 11
    AI Search Visibility
    F
  12. 12
    Legal & Regulatory ExposureGates above, plus four scored items. Preliminary screen, not legal advice.
    Gate

Sample only. A real report is issued only after Branding Team approval.

The process

How a grade is issued.

A private rubric makes a grade an opinion. This one is published in full, so every grade can be checked against the criteria that produced it.

Read the full standard
  1. 01

    Submit

    Complete the intake: your website and profile links, business context, goals, competitors, and the details Dimension 12 needs.

  2. 02

    Grade

    Milo grades all 12 dimensions against the published rubric from what you submit, then writes a solution for each one.

  3. 03

    Review

    The Branding Team reviews and approves the report. Nothing reaches you before that sign-off.

  4. 04

    Publish

    You receive the scorecard and the written fixes. Tappmedia writes it, the Branding Team reviews it, and you publish it.

The standard

Twelve dimensions, one published standard.

Dimensions 1 to 11 grade brand strength, A to F. Dimension 12, Legal & Regulatory Exposure, is two pass/fail gates plus four scored items, and its gates run first.

See the 12 dimensionsRead what an A requires

Runs first · Dimension 12 hard gates

Trademark and name collision. ADA / WCAG 2.1 AA accessibility.

A failed gate is a STOP-SHIP verdict, whatever the other grades say. Dimension 12 is a preliminary screen, not legal advice.

  1. 01Brand Identity & Positioning
  2. 02Website
  3. 03LinkedIn
  4. 04Social Media
  5. 05Content Strategy & Messaging
  6. 06Lead Generation & Conversion Infrastructure
  7. 07Trust & Authority Signals
  8. 08Competitive Differentiation
  9. 09Online Reputation & Search Presence
  10. 10Email & Content Distribution
  11. 11AI Search Visibility
  12. 12Legal & Regulatory Exposure (gates plus four scored items)

On dimension 11, AI Search Visibility

Graded against the AI Search Visibility rubric: the signals answer engines use to identify and cite a brand, from a clear category claim to FAQ schema and citable specifics. Milo does not query ChatGPT, Perplexity, Claude, or Gemini, and does not report what they say. It grades the signals those engines rely on, against the published rubric.

Milo and the Branding Team

AI is fast. Judgment isn't.

Think of Milo as a senior brand strategist that never sleeps. It grades your company against the Fortune 500 standard across all 12 dimensions, names each gap against a written standard, then writes the fixes, not just the recommendations. Every audit is reviewed and approved by the Branding Team before it reaches you.

Milo is an AI engine, and it says so in every client conversation.

Founder

Donald Tapper

Founder, Tappmedia NYC LLC

Tappmedia built the Master Brand Audit so a founder can get a structured brand audit graded against a standard anyone can read.

Questions go straight to donald@tappmedianyc.com.

The offer

The Master Brand Audit

By proposal

All 12 dimensions, graded, with a written solution for each.

  • The full 12-dimension audit, each brand dimension graded A to F
  • Dimension 12: the Legal & Regulatory preliminary screen (trademark, ADA/WCAG)
  • A written solution for every dimension
  • Website copy, LinkedIn rewrite, email sequence
  • Brand voice guide and executive presentation
  • Reviewed by the Branding Team before delivery
See the offerRequest a proposal

See it first

The sample audit

A fictional brand, graded end to end: the Dimension 12 gates, every graded dimension, and sample written fixes. Free to view, no sign-up.

See a sample audit

Results Guarantee

If Milo does not identify at least 10 specific, actionable gaps in your brand that you were not previously aware of, tell us within 7 days of delivery. We revise and re-deliver at no extra cost until it does, and if we still cannot meet that standard, we refund the audit fee.

Client results

Published only with consent.

Client results appear here only with the client's consent, dated, and tied to the grade movement in their own audit. None are published yet.

Read the standard. See the sample. Then decide.

See a sample auditSee the offer