About
A human advisor and an AI engine, working as one
Milo
Milo is Tappmedia’s brand intelligence engine. It grades a brand across 12 dimensions against a published rubric and writes the solution for each one. The Branding Team reviews and approves every report before it reaches the client.
Milo
The audit engine
Milo runs the 12-dimension brand audit from what a client submits, grades each dimension against the published rubric, and writes the solutions: website copy, a LinkedIn rewrite, an email sequence, a brand voice guide, 30 days of social posts, and an executive presentation.
The Branding Team
The sign-off before delivery
Every report is approved by the Branding Team before a client sees it. Milo drafts; people decide what ships. Milo discloses that it is an AI in every client conversation.
Donald Tapper
Founder, Tappmedia NYC LLC
Donald Tapper is the human advisor behind Milo. He built Tappmedia NYC LLC to give founders and consultants the kind of structured brand work usually reserved for much larger companies. The result is the speed of AI paired with the judgment of an operator who has built brands for a living.
Reach Donald directly at donald@tappmedianyc.com.